Meet The Team

Lyndon Beardsley

H&BA Director & General Secretary
Lyndon developed and delivered global sales excellence programmes and led International Customer Management at Boehringer CHC and Sanofi. He has over 30 years sales experience gained with major businesses including PepsiCo; Boots Healthcare International and Kodak. Lyndon was appointed H&BA General secretary in July 2019.

David Mitchell

H&BA Chairman
David was Head of Pharmacy at Johnson & Johnson and Commercial Director at McNeil Products. David was also a Trustee Director of the J&J UK Pension Plan and a director of The Proprietary Association of Great Britain. David now runs his own consulting business providing high quality health and wellness advice and support to manufacturers and pharmacy owners.

Paul Hawkins

H&BA Hon Vice President
Paul was the H&BA General Secretary for over 15 years. Paul is an experienced commercial business manager with 40 years experience of the consumer healthcare industry and over 45 years of the UK trading environment. He was UK Sales Director with Wyeth Consumer Healthcare.

Fiona Prince

Manufacturer Representative
The Mentholatum Company

Fiona is the Head Of Sales for Grocery at The Mentholatum company having held senior sales roles at Hain Daniels Group and Mondelez International. Fiona is highly experienced with a demonstrated history of working in the health and beauty industry. Skilled in Sales, Account Management, Product Development, Fast-Moving Consumer Goods (FMCG), and Business Development

Mandy Willmore

Distributor Representative
Powermed UK

Mandy is Managing Director of Powermed and has over 20 years experience in the Health & Beauty industry. Mandy has held senior management positions with Boots Healthcare International, heading up the Sales & Development function working with brands such as Nurofen, Strepsils, Optrex and E45. In 2006 she established her own sales, marketing & distribution contract sales company specialising in the pharmacy and healthfood channels.

Viviana Moreno

Manufacturer Representative
Colgate Palmolive

Viviana has led cross functional teams in FMCG for more than 20 years around the world.  Her experience from developing markets in Latin America such as Mexico and Puerto Rico as well as developed markets like the United States and the UK, have allowed her to create and execute commercial strategies while embedding new ways of working and driving the cultural transformation at Colgate Palmolive.

James Firth

Manufacturer Representative
Church & Dwight

James has over 20 years commercial experience primarily gained with in the FMCG healthcare sector. As business unit head for high street & pharmacy at Church & Dwight since 2019 James draws upon his considerable experience in: Pharmacy, National Retail and Wholesale Channels. He is described as “A charismatic leader that is able to find solutions in any challenging situation.

Paul Kemsley

Distributor Representative
Ceuta Healthcare

Paul has over 25 years commercial experience in FMCG and over 15 at a senior level within the H&BA industry.  Having started his career in sales with Britvic, Paul went onto senior sales and commercial leadership roles within Wella and currently at Ceuta Healthcare (part of the Ceuta Group). Paul heads up the major U.K. retail sales channel and also has responsibility for both domestic and international clients.

Janette Block

Independent Industry Expert Representative
Sea Band

Janette has worked in the health and beauty industry for 30 years, starting her career in 1988 with Omega Pharma and progressing from grass- roots pharmacy sales through to National Account Controller roles. She joined DDD ltd in 2008 having a focus on the Walgreen Boots Account and went on to client facing roles, managing key relationships with DDD’s external principal base.

Martyn Buckley

Manufacturer Representative
Infirst Ltd.

Martyn has worked for over 25 years in the health and beauty industry, developing product innovations as well as working on established category leading brands. He specialises in bringing new products to market, developing new sub categories in established market segments. Martyn is the Director of Sales & Marketing Activation at Infirst Ltd.

Johnathan Pulley

Manufacturer Representative
Grafton International

Johnathan's commercial career in beauty started at Coty and he is now national account director at Grafton International. He is an experienced account director with a demonstrated history of sales growth, profit delivery with very strong commercial acumen his experience extends across FMCG cosmetics sales, retail, and business development. Jonathan has a strong entrepreneurial mind set and believes in enjoying your work.